New online supermarket Motatos launches in UK - how prices compare to its rivals

A new budget supermarket has today launched in the UK, claiming to be up to 60% cheaper than other stores.

Swedish retailer, Motatos, is available only online but is being dubbed as a rival to discount chains Aldi and Lidl. 

The supermarket is known as Matsmart across Europe and has stores in Sweden, Denmark, Finland and Germany after being established in 2013. 

What can Motatos offer? 

The discounter offers branded food such as Heinz, Cadbury, Kellogg's, Walkers and more. 

It promises "well-known products that would otherwise risk ending up in landfill" and says it keeps prices down by selling surplus food from wholesalers.

Motatos 'saves' foodstuffs that would otherwise be thrown away due to short best-before dates, design packaging and more, and sells the imperfect products for less. 

The online store has already saved 40,000 tonnes of food and consumer products from going to waste in the Nordics and Germany.

Motatos compared to other supermarkets

Motatos sells branded items for less.

For example, a 160g White Marvellous Creations jelly popping candy bar costs 68p a bar in the online store, but you have to buy it in a quantity of four. 

This means you spend £2.40 on the bundle. 

However, in Asda, one bar costs £1.79, and for the same amount, you would spend £4.76, meaning you will save 60% on the items.