Is Vince McMahon still involved in the WWE as Endeavour confirm UFC merger deal - how much did WWE sell for?

The WWE has been sold by Vince McMahon to Endeavour Group Holdings to form a multi-billion dollar live sports brand merger with the UFC. The deal was announced on Monday (April 3) just days after WrestleMania 39 in Hollywood, California.

It brings an end to roughly 70 years of the pro-wrestling promotion being run by the McMahon family. The partnership has been described as a “global live sports and entertainment company”.

Confirming the acquisition and subsequent merger in a statement, WWE executive chairman Vince McMahon said: “Together, we will be a $21-plus billion live sports and entertainment powerhouse with a collective fanbase of more than a billion people and an exciting growth opportunity.

“The new company will be well positioned to maximise the value of our combined media rights, enhance sponsorship monetization, develop new forms of content and pursue other strategic mergers and acquisitions to further bolster our strong stable of brands.”

Control of the WWE will be held by Endeavour who have a majority stake of 51%, while the remaining 49% has been shared across all of its shareholders.

It is understood that they have beaten the likes of Premier League football club Newcastle United’s owners Saudi Public Investment Fund, as well as Comcast, Disney, Warner Bros, Netflix, Amazon and Discover to the deal.